Press - Yellowberry

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Yellowberry Ladybug Bra. Softest first bra ever made. Best possible first bra for girls. Full coverage, convertible straps. All natural fabrics and fibers. Perfect fit, highest quality construction, design, and care. Great for sensitive skin.

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Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.

Gift Card

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Gift Card

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Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.

Our Photography
Whenever we photograph our products on one of our Berries, it is shown from the back. This is a pivotal part of our brand, find out why!

Podcast Ep 41: Megan Grassell, Founder & CEO of Yellowberry

Podcast Ep 41: Megan Grassell, Founder & CEO of Yellowberry

Momentous

Women in Wyoming

Women in Wyoming

Women in Wyoming

How Yellowberry Is Changing The Bra Industry For Pre-Teens

How Yellowberry Is Changing The Bra Industry For Pre-Teens

Forbes

The 25 Most Influential Teens of 2014

The 25 Most Influential Teens of 2014

TIME

Teen Entrepreneur Megan Grassell Used Her Frustration To Fuel A Business

Teen Entrepreneur Megan Grassell Used Her Frustration To Fuel A Business

Forbes

Can’t Find It at the Mall? Make It Yourself

Can’t Find It at the Mall? Make It Yourself

The New York Times

18-year-old launches bra line to help teens feel comfortable in their own skins

18-year-old launches bra line to help teens feel comfortable in their own skins

The Today Show

Yellowberry founder Megan Grassell’s business crash course

Yellowberry founder Megan Grassell’s business crash course

Fortune

Why Gen Z may mean trouble for retailers

Why Gen Z may mean trouble for retailers

CNBC

The 14 Most Fearless Teens Of 2014

The 14 Most Fearless Teens Of 2014

HuffPost Teen

This Teen Launched a Body-Positive Bra Line—and It Got Picked Up by Aerie

This Teen Launched a Body-Positive Bra Line—and It Got Picked Up by Aerie

TeenVogue

Real Girls Doing Amazing Things!

Real Girls Doing Amazing Things!

Forbes

Yellowberry: First bras for girls that their moms will approve of too

Yellowberry: First bras for girls that their moms will approve of too

Cool Mom Picks

When is it the right time to buy your daughter her first bra?

When is it the right time to buy your daughter her first bra?

Today's Parent

Yellowberry Plunges into Swimwear

Yellowberry Plunges into Swimwear

LingerieTalk

How to Solve the Anti-Photoshoppng Movement's Big Problem

How to Solve the Anti-Photoshoppng Movement's Big Problem

Fast Company

Así se hizo rica la adolescente que empezó a vender sujetadores diferentes

Así se hizo rica la adolescente que empezó a vender sujetadores diferentes

S Moda

Finally, a Training Bra for the 21st Century

Finally, a Training Bra for the 21st Century

Slate

Yellowberry's Story

Yellowberry's Story

Yellowberry's Story

Teen Entrepreneur Sets Up Aerie Partnership

Teen Entrepreneur Sets Up Aerie Partnership

Wyoming Business Report

TeenBusiness Top Twenty 2014

TeenBusiness Top Twenty 2014

TeenBusiness

How One Company is Revolutionizing the Bra Industry for Girls

How One Company is Revolutionizing the Bra Industry for Girls

Brit + Co

Teen Bra Line Hopes to Make a Big Deal about Positive Body Image

Teen Bra Line Hopes to Make a Big Deal about Positive Body Image

Inquisitr

Obama girls, Malala, Lorde make Time's 'influential teens' list

Obama girls, Malala, Lorde make Time's 'influential teens' list

Reuters

How One Fearless Teen is Starting a Bra Revolution

How One Fearless Teen is Starting a Bra Revolution

Huffpost

An Entrepreneur at 18, Yellowberry Founder goes after Underserved Tween Bra Market

An Entrepreneur at 18, Yellowberry Founder goes after Underserved Tween Bra Market

Businesswire

Campaigns for Change: The Yellowberry Story

Campaigns for Change: The Yellowberry Story

GERM Magazine

Bras for tweens, created by a teen: High Schooler raises $41,000 for underwear label inspired by her little sister

Bras for tweens, created by a teen: High Schooler raises $41,000 for underwear label inspired by her little sister

DailyMail.com

Teen Girl Launches Own Company for Age-Appropriate Training Bras

Teen Girl Launches Own Company for Age-Appropriate Training Bras

Essential Kids

How Yellowberry is Changing the Bra Industry for Young Girls

How Yellowberry is Changing the Bra Industry for Young Girls

Cool Mom Picks

From Kickstarter to Sold Out: How a Teen is Shaking Up the Lingerie Industry

From Kickstarter to Sold Out: How a Teen is Shaking Up the Lingerie Industry

CTV News

Check Out This Teenage Bra Designer's Empowering New Campaign!

Check Out This Teenage Bra Designer's Empowering New Campaign!

Bust

Movers and Shakers: Millenials to Watch out for in 2015

Movers and Shakers: Millenials to Watch out for in 2015

Yahoo Style

Aerie Teams with Teen Entrepreneur

Aerie Teams with Teen Entrepreneur

Pittsburgh Business Times

Niche in the Market

Niche in the Market

Casper Star Tribune

12 Best Bras for Tweens and Teens

12 Best Bras for Tweens and Teens

Cafemom

Brand of the Week: Yellowberry

GirlsTween Fashion

3 Celebrated CEOs Give Their Best PR Advice

3 Celebrated CEOs Give Their Best PR Advice

Inc.

She Did It Her Way Podcast

She Did It Her Way Podcast

Startup to Success

All Hail the New Training Bra!

All Hail the New Training Bra!

Mom.com

Shopping for that “First Bra” with Your Daughter + Yellowberry

Shopping for that “First Bra” with Your Daughter + Yellowberry

Mom Blog Society

The sports bra solution for girls who don’t quite need a sports bra.

The sports bra solution for girls who don’t quite need a sports bra.

Cool Mom Picks

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